The Monte Alegre Farm was already a traditional and well-known coffee producer, in South Minas Gerais region, when the Vieira Family acquired the property in 1917. Other crops were also grown on the farm, such as sugar cane, for the production of brown sugar and “rapadura”. The main activities of the family originated Monte Alegre crystal sugar and alcohol Mill, and Monte Alegre Company, founded in 1990 to run the family farms and explore the coffee production, cattle raising, sugar cane and corn crop, among other activities. Over time, the focus of Monte Alegre Company was driven to specialty coffees, from what came Monte Alegre Coffees identity. By the help of management certifications, it produces estate coffees with differentiated characteristics and flavors, with social responsibility and environmental protection in the main producing region of Brazil.