Deep Dive Into Coffee Origins during WOC Feb 10-13th

Deep Dive Into Coffee Origins during WOC Feb 10-13th

Feb 10-13th, Dubai is hosting World of Coffee Dubai is one of the most dynamic and innovative international coffee exhibition.

WOC brings together coffee professionals, enthusiasts, and industry innovators from around the globe. This year, Roasteria , within the walls of its new coffee cellar, Palette, is hosting a series of 4 FREE evening events diving each night into the culture of a single origin offering traditional food, music and coffees for its guests. 

Every year, countless coffee-producing countries harvest amazing crops, yet many of us stick to the same well-known brews. While these familiar flavors are great, there’s a whole world of coffee waiting to be discovered. It’s time to shine a light on the underdogs of the coffee world and open our minds—and our taste buds—to new flavors and aromas.

We understand that trying to find a new favorite cup of coffee can sometimes feel overwhelming. With so many options out there, it can be hard to know where to start, and the process might even seem a bit frustrating.

This year, every night, as exhibition closes its doors, we will be opening ours through a series of 4 evenings designed to showcase the culture, food and coffees from 4 different origins: India, Mexico, Costa Rica and Brazil. 

From 7 pm to 10 pm, you'll have the chance to taste a variety of coffees with distinct flavor and aroma as you get practical insights into the origins and processing methods that make each coffee special.

By highlighting diverse coffee-producing regions and offering hands-on experiences, we’re making it easier than ever to expand your coffee palette and find new tastes you love. 

Space is Limited. Sign up here: https://www.coffeepalettes.com/pages/beans-beyond

And ff you happen to pass by WOC, don't hesitate to come by.

We are in Roaster's Village. 

See you soon!

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